Digital Marketing & SEO
Digital Marketing & SEO using AI in the Website
Learn how to plan, execute, and optimize digital marketing campaigns using modern AI‑powered tools. This program is ideal for students, freelancers, business owners, and working professionals who want to grow brands online and rank higher on search engines using data‑driven strategies.
- Digital marketing fundamentals (website, funnels, customer journey)
- SEO basics and advanced on‑page/off‑page optimization
- Keyword research, clustering, and content planning using AI tools like ChatGPT and other SEO assistants
- AI‑assisted content creation for blogs, landing pages, social media, and ads
- Using AI for technical SEO audits, competitor analysis, and SERP research
- Google Search Console & Google Analytics basics for tracking performance
- Social media marketing overview and AI tools for creatives, captions, and scheduling
- Building a simple SEO strategy and implementation plan for a live website or project
Ideal for: Students, freshers, homemakers restarting careers, office staff and anyone new to computers.
Career roles & outcomes
Digital Marketing Executive / SEO Executive (entry‑level)
Content & SEO Specialist using AI workflows
Freelance digital marketer handling websites, blogs, and local businesses